Your Complete SEO Training Experience

SEO is done when Google stops changing things and all of your competition
is dead.

That is also when SEO training ends. Until then, the constant changes require constant training.

Imagine a program with access to up-to-date training by experts you know and trust, with interactive Q&A sessions, additional courses, e-books and other resources, plus access to many more events and webinars all to keep your training up to date.

Constant guided and advanced training for members — always.


"SEO Training is not a once and done anymore. If you are not involved in SEOtraining.com, then you may soon be out of date. Your company and your career depend upon this program. For the cost of one good training class, we offer you a year-long constant-on program — who wouldn't do it?"
– Bruce Clay


That's why we created this comprehensive training and membership program: to give you everything you need to succeed in SEO and keep succeeding long term.

The Bruce Clay SEO Training is the gold standard in search engine optimization courses. Thousands of marketers around the world have learned SEO from Bruce Clay's in-person classes. Having this training available online means you can now take this top-tier course wherever you are, on your own schedule. Better still, we've added many extra resources for members to extend the learning.

And satisfaction is GUARANTEED.

Our SEO training is rated  4.7 out of 5 based on 298 reviews.

Online SEO Training Screen


What You'll Learn

The Bruce Clay SEO Training course is the heart of this membership program. With more than 15 hours of instruction, this course is eye-opening for students at every level. Here’s what you’ll learn.

Module 1 - The Importance of SEO

Think of a website as the "weapon" you bring to the search engine ranking battle to compete with other companies and brands. Site traffic is the job of SEO, which helps you biuld your online presence and generate traffic and leads from the web.

Lessons covered in this section:

  • What is SEO?
  • SEO is Hard and Other Search Facts
Module 2 - SEO Concepts

Expertise, authoritativeness and trustworthiness (E-A-T) are crucial to attracting and maintaining users. Learn how SEO works and how to apply it to increase your credibility.

Lessons covered in this section:

  • Search Engine Ranking
  • YMYL, E-A-T and Quality Indicators
  • Least Imperfect and Ranking Curves
  • Keyword Research
  • Query Intent
Module 3 - Meet the Search Engines

A website can’t rank in Google if it’s not in the index. Find out how search engines work, what affects search results, and how to make sure your webpages get indexed so they can compete.

Lessons covered in this section:

  • How Search Engines Work
  • Spiders and Crawling
  • Page Rank
Module 4 - Website Anatomy

It’s difficult to do SEO unless you understand how websites and pages are constructed. Learn about various HTML components from an SEO point of view, and the why and how of adding images, links and body text.

Lessons covered in this section:

  • On-page Tags
  • Images, Links and Body Text
Module 5 - Search Now and in the Future

Picking the right keywords for your personas is one step in meeting a searcher’s intent. Find out more as Bruce Clay discusses how Google search works and where it may be headed, the importance of video, and how social media and SERP features can help you stand out.

Lessons covered in this section:

  • Personas, Reading Level and Engagement Objects
  • Video Optimization and Voice Search
  • Social Media, Schema and Featured Snippets
Module 6 - Content for SEO

Learn how to do a content gap analysis, how to choose keywords, and how to optimize your website content so that people can find it in search. Also understand the benefits of site maintenance, the dangers of duplicate content, and how to ensure your SEO content is worth clicking and sharing.

Lessons covered in this section:

  • Writing Content and Keyword Selection
  • Content Gap Analysis
  • Quality Guidelines and Writing Efficiently
  • Copywriting Tips
Module 7 - Mobile SEO

Search has gone mobile, and you need to know how to make sure mobile site visitors have a good experience on your site. Learn how speed is a ranking factor in search results, common errors to avoid, and how to display content and images.

Lessons covered in this section:

  • Mobile Search
  • Mobile Design Considerations
  • Page Experience and Core Web Vitals
Module 8 - Local Search

To rank high in Google results for searchers near you, you need to know how local search works, how to get local traffic, and how reviews, mentions and comments can set you apart from your competition.

Lessons covered in this section:

  • About Local Search
  • Ranking in Local Search
Module 9 - Linking Strategies

If you don’t link to experts, and you don’t have experts linking to you, then Google probably won’t award you with high rankings. Learn why some links are spam, the dangers of buying and adding deceptive links, and how to build links and authority safely for SEO.

Lessons covered in this section:

  • Understanding Links and Link Schemes
  • What Links Look Like and Outbound Links
  • Inbound Linking Considerations Link Attraction, Link Cleanup and Reputation Management
Module 10 - Siloing Concepts

Siloing a website helps establish you as a subject-matter expert, which helps you earn higher search rankings for your relevant keywords. Learn to make a site with a clear hierarchy, from the man who invented this foundational SEO technique.

Lessons covered in this section:

  • What is Siloing?
  • Creating a Hierarchy
  • Limiting PageRank Transfer and Siloing Steps
Module 11 - Technical SEO

The technical aspects of SEO involve improving the back end of a site. Search engines need to be able to crawl and index your new and updated pages so users can find them through search. Know how to optimize your website properly and understand how your site is performing.

Lessons covered in this section:

  • Advanced Search and Robots Controls
  • Crawl Budget, Redirects and Naming Conventions
  • Technical SEO Guidelines
Module 12 - Best Practices

Learn to recognize common spam tactics and how to avoid them. Find out what search engine guidelines and best practices you need to follow, and what not to do, to keep your website SEO friendly.

Lessons covered in this section:

  • Code of Ethics and Code of Conduct
  • Spam Types and Penalties

What Your All-Inclusive Membership Includes

Signing up for SEOtraining.com gives you access to ALL of this for an entire year.

Bruce Clay SEO Training: This is the complete course in an updated, online format. You get more than 15 hours of instruction in 48 professionally produced, green screen-style videos with Bruce Clay as your instructor. Course content is organized into 12 modules that build your understanding layer upon layer.

Access to Training Materials: You can access PDFs of all the training slides and take notes as you go.

FAQ videos: After each training module, you can watch a video conversation that answers common questions about the material you just covered in that section.

Live Q&A sessions with Bruce Clay and staff: Bring your SEO questions directly to Bruce in a live Q&A session! These virtual events will be scheduled monthly and also recorded, for members only.

Ask-us-anything (AUA) videos: SEOtraining.com members can also access brief AUA videos. These focus on answering specific questions in SEO and get to the point in about 3 minutes.

E-books and other resources: You’ll have access to multiple e-books that give you in-depth explanations, research, and more on important issues in search engine optimization. Created by the team at Bruce Clay Inc., these resources are meant to arm you with in-depth knowledge on key subjects that you’ll refer to again and again.

Mini-courses: You can also view mini-courses available only to SEOtraining.com members. Each engaging video mini-course takes a deep dive into a special topic of interest, such as siloing.

Discussion forum: A members-only discussion forum gives you a way to post questions, get answers, discuss topics, and interact with other participants if desired. And those in the forum are others getting trained in our methods, true practicing SEOs.

SEOToolSet® tools: Your membership includes a subscription to the SEOToolSet. This set of advanced SEO tools includes our popular Single Page Analyzer, keyword analysis tools, site analysis tools, diagnostic tools, our Ranking Monitor, and more, and for those on a WordPress site, the integrated Bruce Clay SEO plugin.

Best Part: You Can Go at Your Own Pace

Perhaps the biggest benefit of taking Bruce Clay SEO Training online is that you can learn at your own pace. Start and stop as you like. The course keeps track of your progress so you can resume wherever you left off.

You can also review lessons as many times as needed. Watch a lesson once at normal speed, then play it again faster if you want to review. There’s no more brain overload — you get to control your own SEO education!

Your subscription to the Bruce Clay SEO Training online lets you repeatedly access the complete course, plus so much more, for an entire year. And as we update the training sessions, you’ll be notified so you can view the new material and stay current.

No matter what your current SEO level, this course will open your eyes and ground you in effective, proven methods you need to know in order to rank.

Need More Reasons to Sign Up?

You may need help getting budget approval for signing up. So here are a few reasons this is the right investment in your SEO education:

  1. It keeps you up to date like no other program. This isn’t just a one-time course. Lessons and resources will be continually updated to make sure your SEO knowledge and skills stay current. And you will have continued access to refer back to any lesson, any time, throughout your membership.
  2. You get more than just facts. This program doesn’t leave you on your own to figure out how to apply information. Unlike with a regular online course, SEOtraining.com members can ask questions! You have ongoing opportunities for discussion in the forum, by asking support, and at the monthly live Q&A sessions with Bruce Clay and staff.
  3. You get tools. Your membership includes use of the advanced SEOToolSet® for up to three website projects, a $897/year added value.
  4. The price is less than an in-person event. Back before Covid hit, we used to charge a lot more than the annual membership fee for attending a 4.5-day Bruce Clay SEO Training class. An SEOtraining.com membership gives you all that training without the cost of airfare, hotel, meals and other travel expenses. Plus, it’s good for a whole year or as long as you keep your membership.

Register Now for the Full SEO Training Experience

The price for a full year's membership is $1,495
Only $125/month prepaid annually for continual, top-shelf training!

EVERYTHING IS INCLUDED:

  • Bruce Clay SEO Training
  • Access PDF of the training slides
  • FAQ Videos
  • Live monthly Q&A sessions
  • Ask-us-anything videos
  • Ebooks
  • Deep-dive mini-courses
  • Discussion forum
  • SEOToolSet® tools
  • $1,495.00 / year

    Yearly Payment — Best Value!

    SIGN UP
  • $395.00 / 3 months

    Quarterly Payment

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  • $149.00 / month

    Monthly Payment

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Satisfaction Guaranteed
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Have questions? Please read our FAQs below, but if you still need to talk to us, we're happy to help! You can contact us by email at support@seotraining.com.

FAQs

  • Do you guarantee that taking this training will give me what I need to make my website rank?

    There are no guarantees with SEO in general, and we cannot guarantee that any particular website will achieve organic search engine rankings. We cannot ensure that a website can be optimized, nor that training students will apply what they have learned or do so correctly.

    Many who have taken Bruce Clay's SEO training swear by it. But your mileage may vary. Our Satisfaction Guarantee allows you to try out SEOtraining.com for up to 15 days risk free so you can see whether this program will work for you (see the FAQ “Can I cancel my membership at any time?” for details).

  • How does membership help my career?

    SEOtraining.com membership gives you the tools you need to become an SEO expert and take your career to the next level. If you are an SEO, Bruce Clay’s training will increase your knowledge and strengthen your strategic skills. For non-SEOs, learning SEO best practices will make you a successful and highly valuable team member.

  • Can I cancel my membership at any time?

    You may cancel your membership at any time. Full refunds will be given if you cancel within 15 days according to our Satisfaction Guarantee:

    A subscriber may cancel their subscription to SEOtraining.com at any time. Full refunds are given only if 1) the subscriber cancels within 15 days of registering, and 2) the subscriber has accessed less than half of the Bruce Clay SEO Training course. To cancel, the subscriber must notify Bruce Clay Inc. by email request to support@seotraining.com.

  • Is membership on an individual basis?

    SEOtraining.com membership is per individual and not transferable. If multiple people from the same company or organization want to take the course, a group discount can be arranged. Please ask about this by emailing us at support@seotraining.com.

  • Who do I contact for support if I have issues accessing the site?

    Send an email to support@seotraining.com if you have any problems accessing or using the site.

  • Are discounts available?

    Discounts are available for group memberships. If you would like to register multiple people from the same company or organization, contact us about arranging a special discount by emailing support@seotraining.com.

  • What happens at the end of my 12-month subscription?

    No action is needed to renew your SEOtraining.com subscription. It will automatically renew unless you choose to cancel. We will send a reminder to your email address on file near the end of your subscription term, then your membership will auto-renew for another 12 months at the same rate (even if the then-current rate is higher). If you do not wish to renew your subscription, please notify support@seotraining.com any time before the end of your subscription period, or no later than 15 days after renewal to obtain a refund of the renewal fees.

  • How do I access membership features?

    After you register, you will receive an email confirmation with instructions to access SEOtraining.com using your email address and a password you create. Your membership dashboard is where you will have unlimited access to the SEO training course, deep-dive mini-courses and all the other resources.

  • What is included with the SEOToolSet subscription?

    Members get a subscription to the SEOToolSet® for one website project as long as their membership is active. That is a $299 per year value. These advanced tools and reports help you manage your SEO projects. Tools include: a Ranking Monitor, Single Page Analyzer, site crawler for diagnosing technical issues with your site, and many more. This also includes the integrated Bruce Clay SEO WP plugin for sites on WordPress. After you register for your SEOtraining.com membership, you’ll receive an email giving you instructions to access your SEOToolSet account, and subsequent emails will offer help getting started with the tools.