NEXT TRAINING DATES: TBD

Stay tuned for details on our next in-person training class.

Learn How To Improve Your Traffic, Ranking and Revenue in an Interactive Classroom Setting

After a highly successful return, we are excited to announce the world-renowned Bruce Clay SEO Classroom Training Course is coming back in early October 2024!

In this updated in-person three-day training course, industry pioneer Bruce Clay, also known as the “Father of SEO,” will teach you how to improve your website experience, expertise, authority and trust, boost the online visibility of your business and increase organic website traffic.

Developed from over 28 years of search engine research, the hands-on Bruce Clay SEO Classroom Training Course offers best practices, advanced methodologies and expert insights that will help you get the best results from your SEO campaign.

The course is packed with SEO tips and reference information including emerging trends, the optimization of digital assets for search, link building strategies, SEO checklists and much more.


What Is Covered In The SEO Training?

  • SEO fundamentals and key concepts
  • Optimizing engagement
  • Personalized and behavioral search
  • Image optimization, local search, structured data, rich snippets
  • Increasing click through rate and engagement
  • Voice search
  • Site audit checklists
  • Mobile SEO
  • Video SEO
  • Webpage analysis and website anatomy
  • Advanced search commands
  • Linking strategies
  • Site architecture and siloing concepts
  • The impact of artificial intelligence on SEO
    and how to use AI as a tool, not a solution
  • Measuring success and other key SEO KPI’s
  • Importance of site content
  • Analytics
  • The future of search
  • Best practices