In-Person SEO Training With Bruce Clay
Master SEO That Works in an AI-Driven SERP
August 12–14, 2025
$1,795
includes 3 days of in-depth expert SEO training, course materials to take home with you, 3-month subscription to SEOtraining.com, plus daily coffee and refreshments.
Leave knowing exactly how to win SERP visibility in an AI-powered world.
BRING A FRIEND OR YOUR ENTIRE TEAM
Contact support@seotraining.com for group discount information.
UPCOMING 2025 TRAINING DATES
August 12-14
October 7-9
MARK YOUR CALENDAR!
“From my experience in attending this course, I seriously doubt that you will be able to find a better one out there.”
Gary – Birmingham, AL
“This course gave me full power over my company’s SEO. It liberated me from trusting SEO consultants because of my limited knowledge and gave me back control of our websites and budget. I’m eager to continue learning!”
Josh – Bell, CA
What You’ll Learn in
This Course
AI’s increasing influence on search has changed the game. Succeeding in SEO today requires more than just learning basic best practices — it takes strategic thinking, technical expertise and the ability to adapt to constant change.
Bruce’s 3-day course gives you the skills, strategies and framework to win in today’s AI-driven, constantly evolving search landscape. After this training, you’ll know how to:
- Build an SEO strategy that adapts to Google core updates and survives SERP volatility.
- Structure your website for optimal crawlability and indexation using proven architecture and SEO siloing methods.
- Win visibility in the today’s modern SERP. This includes AI Overviews, featured snippets, People Also Ask, and other high-CTR elements.
- Incorporate AI Optimization (AIO) responsibly into your content planning and production workflows.
- Audit your site like a pro. Identify technical issues, content gaps and ranking blockers that hurt performance.
- Use advanced keyword research techniques to target intent, not just volume.
- Optimize content with E-E-A-T principles to meet Google’s quality expectations and earn trust.
- Leverage AI tools effectively for ideation, outlines, and SERP modeling, without risking quality or penalties
- Track performance the right way. Measure visibility, not just rankings, and calculate ROI from your SEO investment.
- Implement a repeatable, scalable methodology that’s been trusted by enterprises, agencies, and businesses for over 29 years.
You won’t just learn what works — you’ll learn why it works, and how to implement the concepts into your own SEO strategy with confidence.
Read more about our in-person SEO curriculum.
“This course was great. Bruce shared very high-level SEO techniques that can be applied to any website. This course gave me an advantage over my competitors. Thank you!”
Amber – Camarillo, CA
“This course was certainly an eye-opener. I greatly underestimated the complexity of SEO and how many ‘little things’ can adversely affect the ability for users to find your website. I don’t think anyone can walk away from this course not having a long list of ways they can improve their website(s).”
Amy – Oak Ridge, TN
Master SEO That Stands Up to AI, Core Updates and Google’s Changing SERP
Search engine optimization in 2025 isn’t what it used to be. Traditional SEO tactics alone won’t cut it — what used to work a year ago, six months ago, or even a few weeks ago, won’t work today.
Generative AI and Google’s evolving SERP layout have made it harder than ever to get seen, let alone rank.
At Bruce Clay’s in-person training, you’ll learn modern SEO strategy that blends technical best practices with AI-era innovation, including:
- How to structure your site and content to support long-term rankings and traffic.
- How to optimize for visibility beyond rankings (featured snippets, AI overviews, video, news, etc.).
- How to use AI Optimization (AIO) without triggering content quality issues.
- How to survive (and benefit from) Google core updates.
“Talk about bringing my knowledge to another level! I learned things I haven’t found in any book.”
Dalin – Ventura, CA
“This was an exceptional SEO training course. Bruce’s knowledge about the current best practices will allow me serve my website clients much better.”
Willy – Surrey, BC
A Complete SEO Solution at
an Unbeatable Value
Bruce Clay’s SEO training isn’t theory — it’s a full strategy with real-world application, delivered in just three days.
At only $1,795, our in-person course is a great training solution that offers outstanding value. You’ll get:
- Three full days of hands-on expert SEO instruction from the “Father of SEO” himself!
- Printed course materials to guide your success after training.
- Small class environment for a personalized experience and swift responses to all your SEO questions.
- Three-month complimentary access to SEOtraining.com, our online SEO training membership platform to expand your education.
- Three-month complimentary subscription to the SEOToolSet®, our advanced suite of software tools to give you data and insights for better SEO performance.
- Delicious daily lunch and refreshments.
Whether you’re in-house, working in an agency, or running your own business, this training gives you the knowledge, structure and tools to grow your visibility and revenue.
Learn more about our SEO training pricing.
“I am not an SEO person, but a business owner. Yet, I could understand this course. It was well worth doing.”
Tad – Henderson, NV
“I would highly recommend the course to all levels of students since SEO is an always changing dynamic.”
Mike – Lynbrook, NY
There’s SEO Training, and Then There’s Bruce Clay SEO Training
Unlike free webinars, automated courses, or YouTube rabbit holes, Bruce Clay’s in-person SEO training is built for professionals who are serious about succeeding in search and want to lead, not just keep up with everyone else.
What makes this training a better solution?
- You get to learn from Bruce Clay in person and get real-time insights from the “Father of SEO.”
- We teach a battle-tested methodology that’s proven to work, not cookie-cutter generic tactics.
- You’ll learn how to win in the AI-powered SERP, including AIO, semantic SEO, and structured content.
- You’ll work alongside other marketers, SEOs and business leaders who share your goals in an intimate classroom setting.
- It’s not just about ranking — it’s about establishing authority, staying relevant, driving traffic, increasing revenue and building real ROI.
And unlike online-only training, this immersive experience ensures you leave with confidence, clarity, and an actionable plan to drive business growth.
“Bruce helped me see the need for ongoing SEO even when we are doing well.”
Richard – Chino, CA
“It was very obvious Bruce is an expert in the field of SEO. The information provided was very useful and easy to digest for someone just getting into SEO or for those who have been doing it for a few years. I was not disappointed!”
Matt – Boulder, CO
Who Should Attend the
In-Person Training?
From SEOs and digital marketers to CMOs and CEOs, this course benefits everyone — and everything — invested in your organization’s success. That includes your website, which stands to gain the most.
Our in-person training is ideal for:
In-House SEOs & Digital Marketers: You’re in the trenches every day, optimizing pages, chasing rankings, and trying to keep up with Google’s constant changes. This course gives you the knowledge, tools and strategy you need to stop guessing and start leading. It’s ideal for those who want to level up their SEO expertise, increase their value, earn more trust internally and build a marketable career.
Marketing Managers & Directors: You’re responsible for visibility, pipeline and business growth, but SEO feels like a foreign concept or a moving target. We’ll help you connect the dots between SEO strategy and real ROI. You’ll walk away with a clear idea of how to build a winning SEO program that adapts to the AI landscape, and the ability to guide your team with confidence.
Content Strategists & Copywriters: Your words carry weight, but they have to be seen in order to be effective. Learn how to develop content that ranks in today’s evolving SERP, from AI Overviews to featured snippets. Perfect for those who want to write smarter, optimize for users and search engines, and become indispensable in a post-AI content world.
Agency Pros & Freelancers: You need to deliver results, justify strategy and stand out in a crowded market. Bruce Clay’s methodology will sharpen your audits, improve client outcomes and make your services more valuable. Ideal for anyone looking to build authority, earn better results and attract higher-value clients.
Business Owners & Founders: The success of your business depends on being discoverable. This training course helps you understand what matters in SEO today. But more importantly, it teaches you the value of SEO and how it impacts the entire business, not just marketing. These insights will show you how to invest wisely, ask the right questions and make informed decisions that actually grow your traffic, revenue and brand.
If search visibility impacts your job, your goals, or your growth, this training is for you.
Read more about the benefits of in-person SEO training.
“A must have for the serious marketing person. If you want to rank by applying proven techniques and methods, then this course is for you!”
Anthony – Ocala, FL
“This course is Awesome! It should be a requirement for anyone who manages a website. You will look at your website (and competitors) through a new set of eyes, easily spot weaknesses in structure and content, and identify many areas where you can improve.”
Mark – Frederick, MD
Plan Your Trip: Venue, Travel
and Attractions
Hyatt Regency Westlake
Address: 880 S Westlake Blvd
Westlake Village, CA 91361
Phone: (805) 557-1234
Website: Hyatt Regency Westlake
Book your accommodations as soon as possible.
Traveling attendees must arrive at the hotel by Monday, August 11.
Please arrive at the first class for registration at 8:30 am Pacific Time on Tuesday, August 12.
Attendees are eligible for a discounted hotel rate.
Book your Hyatt Regency discount rate >>>
Rooms can be booked 2 at a time.
Getting to the Hotel
From Los Angeles International Airport (LAX)
45 miles (50-min. drive approx.)
Car: Take I-405 North to US-101 North, exit Westlake Blvd (Exit 39), turn left on S Westlake Blvd. The hotel is on the right.
Shuttle: Airport shuttles and services like SuperShuttle and Prime Time Shuttle offer transportation.
Ride Share: Uber/Lyft fares range from $80–$120 depending on time of day and demand.
From Hollywood Burbank Airport (BUR)
35 miles (40-min. drive approx.)
Car: Take CA-134 West to US-101 North, exit Westlake Blvd (Exit 39), turn left on S Westlake Blvd. Hyatt Westlake is on the right.
Ride Share: Uber/Lyft fares range from $60–$100 depending on demand.
Things To Do and Where To Eat
Nearby Attractions
Have some time to kill before heading home? Check out these popular spots:
Santa Monica Mountains National Recreation Area (5-minute drive)
Malibu Wine Country (20-minute drive)
Malibu Beaches (30-minute drive)
The Promenade at Westlake (5-minute drive)
Thousand Oaks Civic Arts Plaza (10-minute drive)
Restaurants Near the Hotel
We provide daily refreshments and beverages, but if you’re hungry for more, check out these places:
Mediterraneo (5-minute drive)
Q Sushi (5-minute drive)
Mastro’s Steakhouse (5-minute drive)
Los Agaves (5-minute drive)
Nonna (5-minute drive)
Seating is limited and will fill up. Reserve your seat before it’s too late!