Day 1: SEO Foundations & The AI Shift

• Introductions, warm-up, and rules
• The importance of SEO in the AI era
• Search engines now and in the future
• Core SEO concepts and content strategy
• Generative AI: What it means for search and SERPs
• How AI is reshaping search signals

Day 2: Site Architecture, Content, and Technical SEO

• Local search optimization
• Linking strategies and siloing
• Technical SEO best practices
• AI-powered content creation workflows
• SERP Visibility Framework: diagnosing and prioritizing opportunities
• Case studies and group discussions

Day 3: Advanced AI SEO, Governance & ROI

• Tracking AI search visibility with new KPIs
• Scaling AI-powered content across formats
• Structuring content for AI and voice answers
• SERP Visibility in action: 4-part plan (Diagnose, Prioritize, Build, Govern)
• Building cross-functional “Search War Rooms”

Read more about our training course curriculum