Outcomes You’ll Achieve
Walk Away With More Than Just Knowledge
Bruce Clay’s in-person SEO & AI Training gives you practical, proven frameworks that you can apply the moment you’re back at your desk.
You’ll leave with the skills, strategies, and confidence to lead SEO in a world where AI and SERP Visibility define success.
Diagnose Problems Like a Pro
- Spot SEO issues before they cost you traffic and revenue.
- Learn how AI search signals impact visibility — and how to measure them.
- Use audits to uncover gaps in rankings, AI Overviews, and SERP features.
Create AI-Ready Content Strategies
- Build content that feeds AI Overviews, voice assistants, and video snippets.
- Develop “Quick Solutions” content formats designed to win position zero.
- Apply prompts and workflows that blend AI speed with human expertise.
SERP Visibility
- Move beyond “ranking for keywords” and design sites that win across all search surfaces.
- Apply siloing and internal linking strategies to guide both Google and AI models.
- Ensure technical SEO best practices that fuel both speed and visibility.
Lead Cross-Functional SEO Efforts
- Learn how to integrate SEO into marketing, development, and UX workflows.
- Communicate SEO value in the language executives and “higher-ups” care about: ROI, leads, and conversions.
- Implement Bruce Clay’s SERP Visibility framework across teams to keep everyone aligned.
Prove ROI With New SEO Metrics
- Go beyond rankings: measure brand presence in AI answers, voice search, and featured snippets.
- Track the KPIs that executives care about — visibility, conversions, and cost savings.
- Build dashboards and reports that show SEO as a business growth driver.
After three days, you’ll have the tools and confidence to:
- Secure visibility in an AI-powered search landscape.
- Lead SEO strategy across your organization.
- Deliver measurable results that get executive buy-in.