Search engine optimization in 2025 isn’t what it used to be. Traditional SEO tactics alone won’t cut it — what used to work a year ago, six months ago, or even a few weeks ago, won’t work today.
Generative AI and Google’s evolving SERP layout have made it harder than ever to get seen, let alone rank.
At Bruce Clay’s in-person training, you’ll learn modern SEO strategy that blends technical best practices with AI-era innovation, including:
- How to structure your site and content to support long-term rankings and traffic.
- How to optimize for visibility beyond rankings (featured snippets, AI overviews, video, news, etc.).
- How to use AI Optimization (AIO) without triggering content quality issues.
- How to survive (and benefit from) Google core updates.
“Talk about bringing my knowledge to another level! I learned things I haven’t found in any book.”
Dalin – Ventura, CA
“This was an exceptional SEO training course. Bruce’s knowledge about the current best practices will allow me serve my website clients much better.”
Willy – Surrey, BC