In order for SEO to truly succeed at your organization, everyone from the C-suite to the IT department must be on board with it.
The problem is that companies are often pressed for time and resources. And SEO won’t be a priority unless people across the company understand why it helps the organization as a whole.
Industry pioneer and the “Father of SEO” Bruce Clay has expert insights to help you build buy-in to achieve long-term results.
Register now to learn:
- How to explain why SEO must be a key strategic initiative for the company to achieve the best results
- How to get stakeholders to understand how SEO impacts the entire company
- How to prove the relevance of SEO to long-term business goals
- How to get management to see the importance of SEO as part of the business model
An SEO industry pioneer, Bruce Clay founded global digital marketing optimization firm Bruce Clay Inc. in 1996, which now has offices around the globe. He authored the book “Search Engine Optimization All-In-One For Dummies,” now in its fourth edition, and “Content Marketing Strategies for Professionals.” He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart®, is credited with coining the term search engine optimization and is considered to be the “Father of SEO.”
"Mr. Clay presents the materials as only someone with a complete grasp of the subject matter and its potential can. Difficult concepts and techniques are presented in ways that even the lowest luddite can grasp. We are absolutely going to benefit from this course and the tools."
"Topics were discussed that opened up great discussion within our web development team. Very open-ended ideas led to good brainstorming and thinking about the current state of search and the web, as well as speculating on where we are heading and how to plan for that."