Many businesses make major changes to their websites without considering the impact on the SEO and overall performance of their site. When done poorly, a website migration can cause a crippling loss in traffic and revenue now and into the future. But when it’s done well, you set your website up for better performance for years to come. At this FREE webinar, you will learn battle-tested advice on how to:
- Safeguard your content during a migration
- Protect your website performance after migration
- Help your “new” site get indexed sooner
- Maintain or increase your migrated site’s search engine rankings
We have guided many clients through successful website migrations. With more than two decades of experience helping sites with SEO, Bruce Clay will share dos and don'ts that you need to succeed.
An SEO industry pioneer, Bruce Clay founded global digital marketing optimization firm Bruce Clay Inc. in 1996, which now has offices around the globe. He authored the book “Search Engine Optimization All-In-One For Dummies,” now in progress on a fourth edition, and “Content Marketing Strategies for Professionals.” He wrote the first webpage-analysis tool, created the Search Engine Relationship Chart® in 2001, is credited with coining the term search engine optimization and is considered to be the “Father of SEO.”
"Mr. Clay presents the materials as only someone with a complete grasp of the subject matter and its potential can. Difficult concepts and techniques are presented in ways that even the lowest luddite can grasp. We are absolutely going to benefit from this course and the tools."
"I felt like Bruce clearly showed himself as a knowledge leader and a teacher. His instruction was clear, helpful, and overall engaging."
"Topics were discussed that opened up great discussion within our web development team. Very open-ended ideas led to good brainstorming and thinking about the current state of search and the web, as well as speculating on where we are heading and how to plan for that."