Bruce Clay Seo Training Membership

Bruce Clay SEO Training & Membership Program

The Complete Program from Bruce Clay

Every Monday, SEO is a brand-new industry. It takes quality, ongoing training to learn how to succeed in the search results.

Online SEO training is a great way for companies to train teams on SEO, and for people looking to upgrade their skills. Our training platform teaches you:

SEO training offers many benefits for people in a variety of roles, from marketing and IT, all the way up to the C-suite. No matter what level you’re at, training helps with:

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SEO is done when Google stops changing things and all of your competition
is dead.

That is also when SEO training ends. Until then, the constant changes require constant training.

Imagine a program with access to up-to-date training by experts you know and trust, with interactive Q&A sessions, additional courses, e-books, and other resources, plus access to many more events and webinars all to keep your training up to date.

Constant guided and advanced training for members — always.

“SEO Training is not a once and done anymore. If you are not involved in, then you may soon be out of date. Your company and your career depend upon this program. For the cost of one good training class, we offer you a year-long constant-on program — who wouldn’t do it?”
– Bruce Clay

That’s why we created this comprehensive training and membership program: to give you everything you need to succeed in SEO and keep succeeding long-term.

The Bruce Clay SEO Training is the gold standard in search engine optimization courses. Thousands of marketers around the world have learned SEO from Bruce Clay’s in-person classes. Having this training available online means you can now take this top-tier course wherever you are, on your own schedule. Better still, we’ve added many extra resources for members to extend the learning.

And satisfaction is GUARANTEED.

Our SEO training is rated star ratings 4.7 out of 5 based on 298 reviews.

Seo student training

What You’ll Learn

Module 1 – The Importance of SEO

Think of a website as the “weapon” you bring to the search engine ranking battle to compete with other companies and brands. Site traffic is the job of SEO, which helps you biuld your online presence and generate traffic and leads from the web.

Lessons covered in this section:

  • What is SEO?
  • SEO is Hard and Other Search Facts
Module 2 – SEO Concepts

Expertise, authoritativeness and trustworthiness (E-A-T) are crucial to attracting and maintaining users. Learn how SEO works and how to apply it to increase your credibility.

Lessons covered in this section:

  • Search Engine Ranking
  • YMYL, E-A-T and Quality Indicators
  • Least Imperfect and Ranking Curves
  • Keyword Research
  • Query Intent
Module 3 – Meet the Search Engines

A website can’t rank in Google if it’s not in the index. Find out how search engines work, what affects search results, and how to make sure your webpages get indexed so they can compete.

Lessons covered in this section:

  • How Search Engines Work
  • Spiders and Crawling
  • Page Rank
Module 4 – Website Anatomy

It’s difficult to do SEO unless you understand how websites and pages are constructed. Learn about various HTML components from an SEO point of view, and the why and how of adding images, links and body text.

Lessons covered in this section:

  • On-page Tags
  • Images, Links and Body Text
Module 5 – Search Now and in the Future

Picking the right keywords for your personas is one step in meeting a searcher’s intent. Find out more as Bruce Clay discusses how Google search works and where it may be headed, the importance of video, and how social media and SERP features can help you stand out.

Lessons covered in this section:

  • Personas, Reading Level and Engagement Objects
  • Video Optimization and Voice Search
  • Social Media, Schema and Featured Snippets
Module 6 – Content for SEO

Learn how to do a content gap analysis, how to choose keywords, and how to optimize your website content so that people can find it in search. Also understand the benefits of site maintenance, the dangers of duplicate content, and how to ensure your SEO content is worth clicking and sharing.

Lessons covered in this section:

  • Writing Content and Keyword Selection
  • Content Gap Analysis
  • Quality Guidelines and Writing Efficiently
  • Copywriting Tips
Module 7 – Mobile SEO

Search has gone mobile, and you need to know how to make sure mobile site visitors have a good experience on your site. Learn how speed is a ranking factor in search results, common errors to avoid, and how to display content and images.

Lessons covered in this section:

  • Mobile Search
  • Mobile Design Considerations
  • Page Experience and Core Web Vitals
Module 8 – Local Search

To rank high in Google results for searchers near you, you need to know how local search works, how to get local traffic, and how reviews, mentions and comments can set you apart from your competition.

Lessons covered in this section:

  • About Local Search
  • Ranking in Local Search
Module 9 – Linking Strategies

If you don’t link to experts, and you don’t have experts linking to you, then Google probably won’t award you with high rankings. Learn why some links are spam, the dangers of buying and adding deceptive links, and how to build links and authority safely for SEO.

Lessons covered in this section:

  • Understanding Links and Link Schemes
  • What Links Look Like and Outbound Links
  • Inbound Linking Considerations Link Attraction, Link Cleanup and Reputation Management
Module 10 – Siloing Concepts

Siloing a website helps establish you as a subject-matter expert, which helps you earn higher search rankings for your relevant keywords. Learn to make a site with a clear hierarchy, from the man who invented this foundational SEO technique.

Lessons covered in this section:

  • What is Siloing?
  • Creating a Hierarchy
  • Limiting PageRank Transfer and Siloing Steps
Module 11 – Technical SEO

The technical aspects of SEO involve improving the back end of a site. Search engines need to be able to crawl and index your new and updated pages so users can find them through search. Know how to optimize your website properly and understand how your site is performing.

Lessons covered in this section:

  • Advanced Search and Robots Controls
  • Crawl Budget, Redirects and Naming Conventions
  • Technical SEO Guidelines
Module 12 – Best Practices

Learn to recognize common spam tactics and how to avoid them. Find out what search engine guidelines and best practices you need to follow, and what not to do, to keep your website SEO friendly.

Lessons covered in this section:

  • Code of Ethics and Code of Conduct
  • Spam Types and Penalties

What Your All-Inclusive Membership Includes

Signing up for gives you access to ALL of this for an entire year.

Bruce Clay SEO Training:

This is the complete course in an updated, online format. You get more than 15 hours of instruction in 48 professionally produced, green screen-style videos with Bruce Clay as your instructor. Course content is organized into 12 modules that build your understanding layer upon layer.

Access to Training Materials:

You can access PDFs of all the training slides and take notes as you go.

FAQ videos:

After each training module, you can watch a video conversation that answers common questions about the material you just covered in that section.

Live Q&A sessions with Bruce Clay and staff:

Bring your SEO questions directly to Bruce in a live Q&A session! These virtual events will be scheduled monthly and also recorded, for members only.

Ask-us-anything (AUA) videos: members can also access brief AUA videos. These focus on answering specific questions in SEO and get to the point in about 3 minutes.

E-books and other resources:

You’ll have access to multiple e-books that give you in-depth explanations, research, and more on important issues in search engine optimization. Created by the team at Bruce Clay Inc., these resources are meant to arm you with in-depth knowledge on key subjects that you’ll refer to again and again.


You can also view mini-courses available only to members. Each engaging video mini-course takes a deep dive into a special topic of interest, such as siloing.

Discussion forum:

A members-only discussion forum gives you a way to post questions, get answers, discuss topics, and interact with other participants if desired. And those in the forum are others getting trained in our methods, true practicing SEOs.

SEOToolSet® tools:

Your membership includes a subscription to the SEOToolSet. This set of advanced SEO tools includes our popular Single Page Analyzer, keyword analysis tools, site analysis tools, diagnostic tools, our Ranking Monitor, and more, and for those on a WordPress site, the integrated Bruce Clay SEO plugin.

Best Part: You Can Go at Your Own Pace

Perhaps the biggest benefit of taking Bruce Clay SEO Training online is that you can learn at your own pace. Start and stop as you like. The course keeps track of your progress so you can resume wherever you left off.

You can also review lessons as many times as needed. Watch a lesson once at normal speed, then play it again faster if you want to review. There’s no more brain overload — you get to control your own SEO education!

Your subscription to the Bruce Clay SEO Training online lets you repeatedly access the complete course, plus so much more, for an entire year. And as we update the training sessions, you’ll be notified so you can view the new material and stay current.

No matter what your current SEO level, this course will open your eyes and ground you in effective, proven methods you need to know in order to rank.

Need More Reasons to Sign Up?

You may need help getting budget approval for signing up. So here are a few reasons this is the right investment in your SEO education:

  1. It keeps you up to date like no other program. This isn’t just a one-time course. Lessons and resources will be continually updated to make sure your SEO knowledge and skills stay current. And you will have continued access to refer back to any lesson, any time, throughout your membership.
  2. You get more than just facts. This program doesn’t leave you on your own to figure out how to apply information. Unlike with a regular online course, members can ask questions! You have ongoing opportunities for discussion in the forum, by asking support, and at the monthly live Q&A sessions with Bruce Clay and staff.
  3. You get tools. Your membership includes use of the advanced SEOToolSet® for up to three website projects, a $897/year added value.
  4. The price is less than an in-person event. Back before Covid hit, we used to charge a lot more than the annual membership fee for attending a 4.5-day Bruce Clay SEO Training class. An membership gives you all that training without the cost of airfare, hotel, meals and other travel expenses. Plus, it’s good for a whole year or as long as you keep your membership.

Register Now for the Full SEO Training Experience

The price for a full year’s membership is $1,495
Only $125/month prepaid annually for continual, top-shelf training!


  • Access PDF of the training slides
  • Bruce Clay SEO Training
  • FAQ Videos
  • Live monthly Q&A sessions
  • Ask-us-anything videos
  • Ebooks
  • Deep-dive mini-courses
  • Discussion forum
  • SEOToolSet® tools

$149.00 / month

Monthly Payment

$395.00 / quarter

Quarterly Payment

$1495.00 / year

Yearly Payment — Best Value!

Expand your SEO and digital marketing education with these top-rated books from Bruce Clay.

Search Engine Optimization All-in-One For Dummies

Content Marketing Strategies for Professionals